80%
of users drop off in the first 72 hours
Targa Health · Consulting and incubation · Atlanta
Engagement is easy. Follow-through is the product.
We build agentic AI and behavioral systems that turn attention into action, then help partners ship them.
The problem
Digital products do not have an awareness problem. They have a psychology problem.
<10%
of engagement translates into sustained behavior change
20-30%
is the average DAU/MAU ratio in digital health
Push notifications spike short-term clicks. One-size-fits-all content cannot adapt to motivation, trust, or friction. Behavior change is now a core product requirement.
What we do
Three ways we make products people actually use
Agentic AI Systems
Production agents that reason, act, and hand off cleanly. We design, build, and ship agentic workflows that plug into your existing platform rather than replace it.
Explore agentic work →Engagement and Behavior Change
Behavioral intelligence layers that decide when to nudge, how to say it, and what micro-action to suggest. Grounded in COM-B, behavioral activation, and future-self research.
Explore engagement work →Product Incubation
We take products from concept to pilot. Positioning, architecture, simulation, and a 14 to 90 day pilot design with clear evaluation metrics.
Explore incubation →Proof, not slideware
We build the products we sell
Morgen is a behavioral health companion we designed and shipped in-house. AI health agents, personalized guidance, and a points system that rewards real actions. It is where our engagement thinking runs in production, not in a deck.
See Morgen →How we work
From workshop to pilot in weeks, not quarters
- 1
Design workshop
2 to 3 sessions to map capabilities to your roadmap and pick 1 or 2 priority use cases to test.
- 2
Simulation and data strategy
We run simulations against your cohort characteristics and align on target metrics before writing production code.
- 3
Pilot implementation
Light integration through your existing channels. 14 to 90 day pilot with clear evaluation metrics, modeled first, then real data.
Grounded in evidence
Built on validated frameworks: the Future Self model, COM-B and behavioral activation, the Technology Acceptance Model, and psychographic trust signaling. Modeled expectations are refined and validated with real trial data.
Let's build products people actually want to engage with, powered by trust, agency, and their own future self.
Book a 30-minute introOr use the contact form to reach out.